June 20, 2024

Game advertising platform iion secures seed capital investment

Game advertising platform iion has secured seed capital investment from Australian-based TEN13.vc, a global network-driven venture capital firm.

TEN13.vc led the successful funding round and is joined by co-investors Archangel and PixCapital.

The seed capital will fuel the growth of the game advertising platform, allowing iion to expand its team, accelerate its market penetration into the US and EU regions, and bolster its game publisher efforts in China.

The investment will also enhance iion’s product roadmap, focusing on Artificial Intelligence (AI) and Machine Learning (ML) automation to empower advertising across the entire gaming ecosystem.

Founded in 2019, iion centralises game inventory for advertisers across all gaming environments and offers publishers access to brand budgets and various monetisation opportunities. Its flagship product, immersiion, delivers a self-serve platform for creating, launching, and managing ad campaigns, featuring real-time analytics and integrated measurement tools. 

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